Television advertising is beginning to change its model . Instead, Netflix is becoming one of the biggest sources of entertainment for consumers today, and marketers need to be aware of the formats that work best on this channel. To better understand how advertising works on Netflix , we are going to see some of the conclusions of the final degree project The phenomenon of product placement in Netflix series , carried out by Celia Díaz Muñoz for the Faculty of Communication of the University of Seville . Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ?
Click here and download the free ebook that we have prepared for you with all the information. Product placement how to advertise on Netflix Product placement on Netflix For users, Netflix offers a large catalog of advertising-free streaming audiovisual products. This could make us think that it is not possible to advertise on the platform, but the reality is that a type of advertising is used that users do not usually perceive as such: product placement . With product individual email list placement, the product becomes one more element of the plot. The viewer responds indifferently or even positively, since it does not interrupt their experience and does not relate it to classic television commercials. However, despite its discretion, the placement of products on Netflix is a market that moves large numbers: "in almost all Netflix series, the choice of the products that appear on the screen is made after payment by the interested party. If Frank Underwood uses a smartphone, you can be sure that the second in which he has appeared has been quite expensive for the manufacturer.
Specifically, according to the study in question, the figures move between $50,000 and $500,000 per appearance." (Alvarez, 2017) It is interesting to note that some series are not suitable for product placement, for example, because they are set in the past. This makes the price of those that are, rise even more. Within the analyzed Netflix series, 4 main types of product placement can be distinguished :