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Md Siraj
Apr 12, 2022
In Asia
Toutiao search web version is quietly launched, slogan is "search what you want to search". Starting from Toutiao Search, the author explores the growth dilemma behind ByteDance, and expresses my views on the future development of Toutiao Search. The ancients said that text message service the troops and horses were not moved, and the food and forage came first. After the headline search and the release of talent recruitment information not long ago, the product was finally exposed. What does this so-called "new search engine" look like? The search entry has only the most concise search box, and the slogan is "search what you want to search". Other mainstream searches in China have category navigation and feed flow. The feed stream can not only guide the text message service flow of its own products, but also expand the search scene. It is expected that the headlines will be inserted into the feed stream sooner or later. After the search box gets the focus, historical records and popular recommendations appear, which is not much different from other search engines such as Baidu. On the most critical search result display page, Toutiao only has 7 content categories of "videos, news, small videos, pictures, music, users, and micro headlines", while Baidu has 16 and Sogou has 17. The difference in category and granularity not only reflects the difference in product stages, but also reflects the difference in its own content ecology. Short videos, news, Q&A, etc. are almost all the text message service content of Toutiao products such as Toutiao, Douyin, Watermelon, Volcano, and Wukong Q&A (Toutiao has an obvious APP diversion design), while Encyclopedia is related to ByteDance. Marriage" interactive encyclopedia. In places that its own ecology cannot cover, Toutiao search shows more external content. Taking the search for "Ouyang Nana" and "Brexit" as an example, "video", "information", "small video", "user" and "weitoutiao" are basically their own content.
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Md Siraj
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