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reyadhossin1252542
Apr 12, 2022
In Europe
Television advertising is beginning to change its model . Instead, Netflix is ​​becoming one of the biggest sources of entertainment for consumers today, and marketers need to be aware of the formats that work best on this channel. To better understand how advertising works on Netflix , we are going to see some of the conclusions of the final degree project The phenomenon of product placement in Netflix series , carried out by Celia Díaz Muñoz for the Faculty of Communication of the University of Seville . Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Product placement how to advertise on Netflix Product placement on Netflix For users, Netflix offers a large catalog of advertising-free streaming audiovisual products. This could make us think that it is not possible to advertise on the platform, but the reality is that a type of advertising is used that users do not usually perceive as such: product placement . With product individual email list placement, the product becomes one more element of the plot. The viewer responds indifferently or even positively, since it does not interrupt their experience and does not relate it to classic television commercials. However, despite its discretion, the placement of products on Netflix is ​​a market that moves large numbers: "in almost all Netflix series, the choice of the products that appear on the screen is made after payment by the interested party. If Frank Underwood uses a smartphone, you can be sure that the second in which he has appeared has been quite expensive for the manufacturer. Specifically, according to the study in question, the figures move between $50,000 and $500,000 per appearance." (Alvarez, 2017) It is interesting to note that some series are not suitable for product placement, for example, because they are set in the past. This makes the price of those that are, rise even more. Within the analyzed Netflix series, 4 main types of product placement can be distinguished :
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reyadhossin1252542
Apr 10, 2022
In Asia
In any marketing strategy that is proposed, it must be verified whether the actions are having results or not, so it is necessary to have some metrics. We explain what data should be measured when you want to know the user experience or user experience and why this data is so important. Discover the most important digital marketing metrics . The 130 that you should not lose sight of! Click here and download the most complete ebook. User experience and metrics how to measure your user experience Why is it important for an individual email list to measure user experience? User experience refers to how a person feels when using a company's product or service. Knowing this feeling and measuring it can help a company achieve its goals and increase revenue. If the user experience is good, the purchase will be finalized; and if they are satisfied with the product or service, they will buy again, which generates more income for the company. Measuring the user experience also serves to detect the points that need to be improved in order to prevent a potential client from deciding to go with the competition. In addition, getting satisfied customers is a way for them to speak well of the brand and get positive comments, which generates greater trust in the brand.
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