Apr 12, 2022
Editor's introduction: In recent years, with the gradual improvement of people's living standards, great changes have taken place in consumption awareness and consumption concept. The introduction buy email list of foreign bread and other Western-style pastry foods has stimulated the innovation of traditional Chinese pastry industry, making traditional pastry more popular. The market has undergone profound changes, and the pastry food industry has developed rapidly at the end of the 20th century. As a well-known Internet cake brand, Panda Bugo is also constantly expanding its own market, creating a sustainable core competitive advantage, and striving to become the number buy email list one cake brand in the country. If the panda does not leave, it is considered a dark horse in the baking industry: in 3 years, there are more than 9 million users in 19 cities (or districts), 4.3 purchases per capita per year, a repurchase rate of 70%. Now that we have a good start and early stage, can we continue to create competitive advantages and become the number buy email list one brand of cakes in China? On the road to becoming the No. 1 brand, leaders need to have a big picture in mind, establish a big strategy, and insist on implementing the competitive strategy to create a sustainable core competitive advantage when strategic opportunities are still obvious.